FOR EDUCATION PROVIDERS & EDTECH

Attract and Convert
Perfect-Fit Students
ON META & TIKTOK

Our Scroll-to-Enroll Formula drives qualified leads and enrollments for your courses and programs at
lower costs so you can profitably scale your student acquisition campaigns.

Our Scroll-to-Enroll Formula drives qualified leads and enrollments for your courses and programs at lower costs so you can profitably scale your student acquisition campaigns.

Trusted by 85+
Education Brands

Book a Free 30-min Discovery Call

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4 Key Factors STOPPING YOUR STUDENT ENROLLMENT GROWTH

You've worked with freelancers, marketers and agencies that don't have any experience in the education industry and don't understand the student journey.

You've tried running ads yourself, but didn't get the results you hoped for. You know there's huge potential (others are successful!), but haven't "cracked the code" yet.

Traditional advertising methods aren't working anymore. And the Cost-Per-Click on Google Ads is at eye-watering levels with ever-increasing competition

You've heavily relied on word-of-mouth, referrals, agents and third parties, which means you don't have a direct acquisition channel that you have 100% control over.

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

The scroll-to-enroll formula
to Predictably Scale Student Acquisition

BRANDING

Aligning Your Brand with Your ICP's Deepest Desires

We dive deep into understanding your ideal students' hopes, dreams, fears, and goals. We analyze your market to craft a unique brand positioning and messaging strategy to attract the right students who are eager to enroll.

creative

Scroll-Stopping Ads That Hook Your Perfect-Fit Students

The average person sees thousands of ads a day,
and most are easy to scroll past. Our EduCreatives, however, blend right into the content your audience already consumes, making them impossible to ignore. By the time they’re clicking through to apply or download, they won’t even realize it’s an ad.

PERFORMANCE

Reaching Your ICP at Scale, Profitably

Once your EduCreatives are live, we don’t call it a
day. Our media buying team relentlessly test and
optimize every element—audiences, placements,
copy, and creatives—to drive down your CPL & CPA while bringing in more quality leads. This data- driven process scales your campaigns sustainably, delivering a steady stream of leads & enrollments at a cost that makes sense.

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION 🗣

STUDY ABROAD 🌎

HIGHER EDUCATION 🎓

ONLINE COURSES 💻

TUTORING 🎒

E-LEARNING 💌

ADULT EDUCATION🔑

SUMMER SCHOOLS 🌱

EDTECH 🔗

PROFESSIONAL DEVELOPMENT 💼

EDUCATIONAL APPS 📱

VOCATIONAL TRAINING 🎨

Why Education Providers
Choose Us Over Other Agencies

Other Agencies

Generic creatives that lack wow-factor

Vanity metrics with no explanation or just screenshots

Inconsistent replies from account mgrs 3 days later

Only tell you what you want to hear 

Reactive because they work with too many clients

Months wasted to understand the student journey

Social-first ads that people want to engage with

Weekly reports on the numbers that actually matter

Get a response via Slack within two hours

Honest, actionable feedback beyond the scope of our work

We fix it before you even knew it needed to be fixed

An unfair advantage from working with over 85 education brands in 26 countries

Attention-winning campaigns that drive conversions

BARBRI is the world's largest legal exam preparation provider, with over 50 years experience and 1.4 million alumni.

Already running extensive paid search campaigns, BARBRI was keen to leverage paid social as an effective & profitable acquisition channel.

Through the production of student-focused ad creatives and an optimized targeting strategy, we were able to generate a positive ROAS within the first month.

613
%

AVERAGE RETURN ON AD SPEND

With over 6 million worldwide users and 19 supported languages, Beelinguapp is a leading educational app that allows users to read stories and listen to the audio in 2 languages at once.

With a complete refresh of Beelinguapp's creative strategy and campaign structure, we designed testimonial, image ads and recorded multiple UGC video ads aimed at specific target markets to cut their cost per acquisition by nearly half.

48
%

DECREASE IN CUSTOMER ACQUISITION COST

See More Case Studies

Created with Pixso.

Our creatives
stop the scroll

Schedule a 30-Minute Call with Our CEO: Jumpstart Your Education Brand's Online Success with Paid Social!

Book A Discovery Call

Created with Pixso.

METRICS MATTER

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Discover your brand’s potential now.

48+ EDUCATION ADS THAT CONVERT

Get instant access to The Ultimate Ads Swipefile For Education Providers & EdTech Companies, so you can start turning clicks into leads and enrollments.

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Created with Pixso.

UNIGNORABLE SOCIAL-FIRST EDUCREATIVES

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what our
clients have to say

The ads are doing an amazing job right now! Our CPL has been divided by 2 across multiple funnels, and on some days, it's even been divided by 3.

I have to admit, you proved me wrong on this one. Congratulations on that! The data speaks for itself, and I can't deny that these ads are outperforming all of our current ads.

Théodore Moret

Head of Growth at Augment.org

LURN MEDIA supported us with the production of bespoke ads for our student recruitment campaigns across Meta & TikTok.

I can only speak positively about this experience, working with LURN MEDIA was easy and pleasant - they are creative, thoughtful and professional. Thank you!

Christina Gaither

Head of Brand Marketing & Communications at Tomorrow University

We entrusted Herbert and his team to launch our user acquisition campaigns across Meta, Google, and TikTok, and they have truly exceeded our expectations.

Despite using the same ad budget we had allocated before, they managed to drive a remarkable 2x increase in our monthly active users and installs.

Farouk Jaarah

Chief Marketing Officer @ UniApp

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The ads are doing an amazing job right now! Our CPL has been divided by 2 across multiple funnels, and on some days, it's even been divided by 3.

I have to admit, you proved me wrong on this one. Congratulations on that! The data speaks for itself, and I can't deny that these ads are outperforming all of our current ads.

Théodore Moret

Head of Growth at Augment.org

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Meet your new marketing partner

Herbert

Founder

Dusan

Head of Performance Marketing

Philipp

Head of Creative

Adel

Creative Strategist

Elli

Performance Marketer

Hayden

Performance Marketer

Armend

Creative Lead

Kristina

Creative Lead

Krithika

Growth Specialist

Meet with us

The Team
Behind Your

Our team is made up of bright and passionate individuals with experience that spans the education, design and digital spheres. With our signature framework, we partner with growing education brands to help them attract and convert more customers with performance creatives. So, let's have a virtual coffee date ☕️ to identify how we can help you boost your paid social campaigns.

Book a Call

Created with Pixso.

Book A Discovery
Call with herbert

30 min discovery call

By the end of this Discovery Call, you will have a clear roadmap of the next steps you can take to start generating consistent and reliable results online with Paid Social for your education brand.

THIS DISCOVERY CALL IS PERFECT FOR:

✅ Education brands that want to increase their student base

✅ Education brands that are paying too much to acquire a new student

✅ Education brands that are not using a proven paid ads system

✅ Education brands using a generalist instead of a niche specialist agency

✅ Education brands that are looking to maximize their conversion rates

Select a Day

GROWTH MARKETING FOR EDUCATION BRANDS

10 Best UGC Ads For Education

8 Predictions For Education Marketing In 2024

The #1 Strategy For Success In Facebook Ads

Herbert Gerzer

Subscribe

Ready to unlok more growth?

Our team comprises experienced, passionate individuals from education, design, and digital backgrounds.️

BooK Call NOW

READY TO TRANSFORM YOUR STUDENT MARKETING?

We effectively promote your courses and programs, attract prospective students, and enhance your overall brand presence in record time.

Frequently Asked Questions

You've got questions, we've got answers!

Which education niches does our approach work for?

What makes LURN MEDIA different from other marketing agencies?

Who are LURN MEDIA's best-fit clients?

How long does it take to see results?

Are you more expensive than hiring in-house?

What is your "Scroll-to-Enroll Formula"?

What if we already work with an agency or have an in-house team running our ads?

What makes a great agency-client relationship?